Programs BUS

BACHELOR'S DEGREE (First Cycle)MAJORSMINORSDOUBLE MAJORSMASTER'S DEGREEDOCTORATE DEGREE

MAJORS

Students studying in the Business Administration undergraduate program may receive a major offered by the program fulfilling the requirements which are in line with career options in national and international firms.

Majors offered by the DEU Business Administration undergraduate program are;

  • Accounting
  • Entrepreneurship
  • Finance
  • Human Resources Management
  • Management Information Systems
  • Marketing
  • Production and Operations Management

In order to declare a major in one of these areas of specializations, in addition to compulsory courses, students must select – fulfill the requirements of at least six major elective courses delineated for the major. 2 of these 6 courses should be the required major electives and 4 of them should be selected from the list of major electives. Majors received will be affirmed in diploma supplements. Student can not declare to receive more than one major.

MAJOR IN ACCOUNTING

Accounting has always been considered as the language and basic tool of business. Over the last two decades, the field of accounting has been changing dramatically in response to such explosive trends as the computer revolution, increased government regulations, frequent tax law changes, the globalization of business, and the on-going downsizing and restructuring of corporations. In this increasingly complex and competitive business environment, accounting skills are very much in demand and accounting has become a dynamic career. Now, the accountant is an even more valuable member of the corporate strategic team with involvement in the corporation’s planning, evaluating and forecasting of the future.

A major in accounting provides students with a variety of career choices. The primary areas of employment include positions in public accounting, corporate accounting, government accounting and education. Within each of these principal categories, there are many unique opportunities.

ELECTIVES FOR MAJOR IN ACCOUNTING

REQUIRED MAJOR ELECTIVES (2 Courses should be taken)
COURSE CODE COURSE TITLE
ACC 4111 Financial Statement Analysis (PRE: ACC 2002)
FIN 4111 Capital Markets and Financial Institutions (PRE: FIN 2001/ IBS 3331)
MAJOR ELECTIVES (4 Courses should be selected)
COURSE CODE COURSE TITLE
ACC 4220 Accounting Information Systems (PRE: ACC 2001)
ACC 4222 Accounting for Decision Making (PRE: ACC 3001)
ACC 4231 Tax Law and Accounting
ACC 4233 Auditing (PRE: ACC 2002)
ACC 4242 Current Topics in Accounting (PRE:ACC 2001)
ACC 4245 International Financial Reporting I (PRE: ACC 2002)
ACC4244 Risk Based Internal Auditing ( PRE: ACC 2002)
ACC 4246 International Financial Reporting II (PRE: ACC 4245)
Click for course syllabus and credits

 

MAJOR IN ENTREPRENEURSHIP

Major in Entrepreneurship program is intended to help students develop the planning skills necessary to bring a business idea to completion. Broad program goals include teaching students to start and run their own business, buy an existing business or manage a business more effectively, possibly taking it in a new direction. Students also learn how to minimize the risk that is inherent in most business ventures. Major in Entrepreneurship provides students with creative and technological skills that cultivate their ability to lead in the global environment. Thus, students majoring in Entrepreneurship are encouraged to develop their personal and social skills with the help of a superior educational level.

Specifically students learn how to create new businesses, manage the decision making processes, plan ahead of their time and minimize those risks related to the establishment of various types of companies. At the end of their education, students develop a range of entrepreneurial skills that can be utilized so as to establish unique companies and become innovative change agents. Major in Entrepreneurship helps students sustain a healthy business environment which provides the basis for the economic development of the society as a whole. 

ELECTIVES FOR MAJOR IN ENTREPRENEURSHIP

REQUIRED MAJOR ELECTIVES (2 Courses should be taken)
COURSE CODE COURSE TITLE
MNO 4222 Organizational Change and Development
MNO 4235 Entrepreneurship and Business Planning (PRE: MNO 1001)
MAJOR ELECTIVES (4 Courses should be selected)
COURSE CODE COURSE TITLE
FIN 4237 Entrepreneurial Finance (PRE: FIN 2002)
IBS 4155 Global Entrepreneurship
LAW 4240 Company Law (PRE: LAW 3001)
MNO 4237 Business Ethics
MNO 4240 Industrial Relations and Collective Bargaining
MNO 4242 Innovation Management
MNO 4244 Understanding Organizations, People and Society
MRK 4220 Product and Brand Management (PRE: MRK 2001)
MRK 4231 Stakeholder Relationship Management (PRE: MRK 2001)
MRK 4233 Digital Marketing (PRE: MRK 2001)
QMT 4242 E-Business
QMT 4244 Project Management
Click for course syllabus and credits

MAJOR IN FINANCE

The Finance major provides a foundation in corporate finance and financial markets that supports all business functions. The field of finance considers how businesses raise funds, allocate and invest capital; how individuals and firms allocate their resources among varying investment alternatives; and how financial markets function.

Finance major is a degree track that is designed to educate an individual on how to work in a finance function in the business world and on how to improve a company’s financial situation. They will learn about economics as well as other financial trends, and will get exposure to current events and their impact on the financial markets. The Finance major provides an excellent background for a variety of financial career paths, including banking, investment banking, venture capital, real estate, insurance, and corporate finance functions. In addition, finance is important for generalists seeking careers in management consulting, organization planning and strategy, general management, and small business and entrepreneurial management.

ELECTIVES FOR MAJOR IN FINANCE

REQUIRED MAJOR ELECTIVES (2 Courses should be taken)
COURSE CODE COURSE TITLE
FIN 4111 Capital Markets and Financial Institutions (PRE: FIN 2001/ IBS 3331)
IBS 4321 International Financial Management (PRE: FIN 2002)
MAJOR ELECTIVES (4 Courses should be selected)
COURSE CODE COURSE TITLE
ACC 4111 Financial Statement Analysis (PRE: ACC 2002)
IBS 4343 Bank Management (PRE: FIN 2001/ IBS 3331)
FIN 4222 Public Finance
FIN 4233 Investment Analysis (PRE: FIN 2002)
FIN 4235 Financial Derivatives (PRE: FIN 2002)
FIN 4237 Entrepreneurial Finance (PRE: FIN 2002)
FIN 4240 Risk Management and Insurance (PRE: FIN 2001/ IBS 3331)
FIN 4242 Real Estate Finance (PRE: FIN 2002)
FIN 4244 Security Analysis Applications (PRE: FIN 2002)
FIN 4246 Current Topics in Finance (PRE: FIN 2002)
IBS 4362 Multinational Business Finance (PRE: IBS 4321)
Click for course syllabus and credits

MAJOR IN HUMAN RESOURCES MANAGEMENT

Human Resource Management (HRM) major gives students the opportunity to develop expertise in human resource management through courses including subjects likes recruitment and selection, career management, compensation systems, employee testing and assessment, international human resource management, business ethics and comparative management cultures. Students in this major are prepared for managing the development of human capital in organizations, and providing related services to individuals and groups. The human resource management major seeks to provide undergraduate students with a broad overview of HRM which can allow them to take advantage of the demands of the industry. HRM professionals are the “employee relations” specialists, managing employee recruitment, selection, compensation, training and development, health and safety, and evaluation. They are also active in labor relations taking the lead in union contract negotiations.

ELECTIVES FOR MAJOR IN HUMAN RESOURCES MANAGEMENT

REQUIRED MAJOR ELECTIVES (2 Courses should be taken)
COURSE CODE COURSE TITLE
MNO 4211 Human Resource Planning
MNO 4220
MNO 4213
MNO 4231
Training & Development, Performance & Career Management
Recruitment, Selection and Placement
Compensation & Benefits Management (PRE :MNO 4211)
At least one of these last three courses must be taken as a required major elective
MAJOR ELECTIVES (4 Courses should be selected)
COURSE CODE COURSE TITLE
IBS 3184 People and Cultures Of the World
IBS 3186 International Human Resource Management
LAW 4242 International Labor Law  ( PRE:  LAW 3001)
MNO 4213 Recruitment, Selection and Placement
MNO 4215 Conflict Management and Negotiation
MNO 4220 Training & Development, Performance & Career Management
MNO 4222 Organizational Change and Development
MNO 4224 Comparative Management Culture
MNO 4231 Compensation & Benefits Management (PRE: MNO 4211)
MNO 4233 Turkey and Business Environment
MNO 4237 Business Ethics
MNO 4240 Industrial Relations and Collective Bargaining
MNO 4244 Understanding Organizations, People and Society
MNO 4246 Managerial Skills Laboratory
QMT 4224 Decision Theory
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MAJOR IN MANAGEMENT INFORMATION SYSTEMS

Management Information Systems (MIS) major aims at providing a broad overview of computer based information systems, with special emphasis on business applications, decision support systems and managerial control, i.e., cost and accounting information systems, human resources information systems, data storage and security, business systems networking, report preparation, operational management of facilities and equipment, and management information systems policy and planning.

MIS is important to organizations on management level where it is used to maintain and develop new ways to manage tremendous amounts of data and to support executives in making decisions. MIS is one of the essential parts of collaborative commerce, e-business, and e-government to conduct the all internal and external activities electronically. The MIS major is of interest to students who wish to specialize in business-oriented information analysis, data processing, and modeling decision support systems.

ELECTIVES FOR MAJOR IN MANAGEMENT INFORMATION SYSTEMS

REQUIRED MAJOR ELECTIVES (2 Courses should be taken)
COURSE CODE COURSE TITLE
QMT 4111 Systems Analysis and Design
QMT 4242 E-Business
MAJOR ELECTIVES (4 Courses should be selected)
COURSE CODE COURSE TITLE
ACC 4220 Accounting Information Systems (PRE: ACC 2001)
LAW 4231 Information Technologies Law (PRE: LAW 3001)
MNO 4237 Business Ethics
QMT 4211 Operations Research
QMT 4213 Computer Applications in Business
QMT 4220 Intelligent Systems
QMT 4222 Object-Oriented Analysis and Design
QMT 4224 Decision Theory
QMT 4231 Information Security Management System in Business
QMT 4233 Web Technologies and Business Systems
QMT 4235 Technology Management
QMT 4240 Current Topics in Management Information Systems
QMT 4244 Project Management
Click for course syllabus and credits

 

MAJOR IN MARKETING

Marketing major is designed to provide students with an in-depth knowledge of marketing strategies; i.e. analysis of target markets, product development, pricing, place and promotion of goods and services, and understanding insights of consumer behavior and industrial markets within the business environment. The marketing major aims to make students acquainted with areas of marketing such as business-to-business marketing, sales, advertising, retailing, services marketing, international marketing and digital marketing. Students who major in marketing will be able to; utilize their marketing knowledge and skills to create marketing strategies compatible with organizational strategy through analytic and managerial techniques, conduct marketing research; develop marketing plans aiming to meet customer needs and increase sales. Marketing major provides career opportunities in marketing positions of businesses and not-for-profit organizations, market research companies, marketing agencies operating in local and global arena. 

ELECTIVES FOR MAJOR IN MARKETING

REQUIRED MAJOR ELECTIVES (2 Courses should be taken)
COURSE CODE COURSE TITLE
MRK 4111 Consumer Behavior (PRE: MRK 2001)
MRK 4120 Business-to-Business Markets (PRE: MRK 2001)
MAJOR ELECTIVES (4 Courses should be selected)
COURSE CODE COURSE TITLE
IBS 2012 International Marketing Management (PRE: MRK 2001)
LAW 4220 Contracts Law (PRE: LAW 3001)
LAW 4222 Competition Law (PRE: LAW 3001)
MRK 4211 Services Marketing (PRE: MRK 2001)
MRK 4220 Product and Brand Management (PRE: MRK 2001)
MRK 4222 Advertising Management (PRE: MRK 2001)
MRK 4231 Stakeholder Relationship Management (PRE: MRK 2001)
MRK 4233 Digital Marketing (PRE: MRK 2001)
MRK 4235 Retail Marketing (PRE: MRK 2001)
MRK 4242 Marketing Decision Making (PRE: MRK 2001)
MRK 4244 Current Topics in Marketing (PRE: MRK 2001)
MRK 4246 Sales and Sales Promotion Management (PRE: MRK 2001)
PRD 4222 Supply Chain Management and Logistics (PRE: PRD 2001)
Click for course syllabus and credits

 

MAJOR IN PRODUCTION AND OPERATIONS MANAGEMENT

Production and Operations Management (POM) major aims at providing a perspective for business students about their particular roles in managing operating systems, i.e., quality management, product design, supply chain management, and inventory control; introducing and implementing decision making and related tools/methodologies to analyze how equipment, information, labor, and facilities are managed in the production/service process and how to make each step as efficient and beneficial to the enterprise as possible.

POM focuses on carefully managing the processes to produce and distribute products and services. Overall activities often include product creation, development, production and distribution. Operations Managers seek to control the processes that determine outputs from businesses. A great deal of focus is on efficiency and effectiveness of processes. This field of study is directly related to the core competency of the business and Business Administration people have a major role in this area to integrate all processes and planning activities to the other functions and managerial issues in an enterprise. POM courses are designed for students who are going to seek their career development as production planning, production management, supply chain management, quality control management and inventory management.

ELECTIVES FOR MAJOR IN PRODUCTION AND OPERATIONS MANAGEMENT

REQUIRED MAJOR ELECTIVES (2 Courses should be taken)
COURSE CODE COURSE TITLE
PRD 4220 Business-to-Business Markets (PRE: MRK 2001)
PRD 4111 Product and Service Quality Management (PRE: PRD 2001)
MAJOR ELECTIVES (4 Courses should be selected)
COURSE CODE COURSE TITLE
MNO 4237 Business Ethics
MNO 4242 Innovation Management
PRD 4220 Production Planning and Control (PRE: PRD 2001)
PRD 4222 Supply Chain Management and Logistics (PRE: PRD 2001)
PRD 4231 Business Resource Planning (PRE: PRD 2001)
PRD 4240 Quality Assurance Systems (PRE: PRD 2001)
PRD 4242 Current Topics in Operations Management (PRE: PRD 2001)
QMT 4211 Operations Research
QMT 4224 Decision Theory
QMT 4235 Technology Management
QMT 4237 Statistical Quality Control (PRE: FBA 1202)
QMT 4242 E-Business
Click for course syllabus and credits

MINORS

DEU Faculty of Business – Business Administration Department offers six minors to students who are interested diversifying their career options through the field of Business Administration. Minors offered by the department are;

Students enrolled in the DEU Faculty of Business departments other than Business Administration might apply and receive a minor certificate by fulfilling the requirements in minor program regulations. Each minor program is open to the different departments mentioned below.

MINOR IN ACCOUNTING

Accounting is the language of business. In whichever department a work is done, the communication is obtained by using monetary terms, in other words accounting terms. Learning of accounting terms and procedures is helpful for everyone to keep the business work on. By analyzing the financial statements a person may assess the position and performance of the business. Also international financial reporting system and applications are taught in Accounting Minor to use in international business environment. Especially in investment decisions and credit decisions the analysis of financial statement is crucial. Learning of accounting applications and procedures will help the graduates have a position in every kind of businesses.

Students registered in Department of International Business and Trade, Faculty of Business, Dokuz Eylül University having a GPA of 3.00 and having met the other requirements of the Dokuz Eylül University Minor Programs Directives, can apply to the Accounting Minor Program. Students are required to have taken the proposed courses within the minor education plan and should have completed the minor courses with a minimum of 2.5 average success grade to be able to achieve an Accounting Minor Certificate.

OPEN TO STUDENTS FROM

  • DEU Department of International Business and Trade
COMPULSORY  MINOR COURSES (3 Courses should be taken)
COURSE CODE COURSE TITLE
ACC 2002 Intermediate Accounting(PRE: ACC 2001)
ACC 4111 Financial Statement Analysis (PRE: ACC 2002)
FIN 4111 Capital Markets and Financial Institutions (PRE: FIN 2001/ IBS 3331)
MINOR ELECTIVES (4 Courses should be selected)
COURSE CODE COURSE TITLE
ACC 4220 Accounting Information Systems (PRE: ACC 2001)
ACC 4222 Accounting for Decision Making (PRE: ACC 3001)
ACC 4231 Tax Law and Accounting
ACC 4233 Auditing (PRE: ACC 2002)
ACC 4242 Current Topics in Accounting (PRE: ACC 2001)
ACC 4245 International Financial Reporting I (PRE: ACC 2002)
ACC 4244 Risk Based Internal Auditing ( PRE: ACC 2002)
ACC 4246 International Financial Reporting II (PRE: ACC 4245)
Click for course syllabus and credits

MINOR IN ENTREPRENEURSHIP

Minor in entrepreneurship teaches students the basic skills to generate venture capital and create new businesses. In a constantly changing global environment, students learn how to act as change agents so as to lead in their field of specialization. Students progress in creative skills which can provide the power to promote new ways of doing business. The program fits the needs of students from a range of backgrounds who are interested in starting their own ventures, or pursuing traditional jobs with large corporations and consulting firms that may involve launching new business units, joint ventures, and creating strategic alliances. Specifically, students are encouraged to develop their knowledge to start various types of businesses. At the end of their education, students progress in their value added skills related to leadership and decision making aspects of establishing new ventures. Finally, minor in entrepreneurship enhances students’ entrepreneurial careers and business skills necessary to take opportunities in the global marketplace.

Students registered in Department of Tourism Management or Department of International Business and Trade, Faculty of Business, Dokuz Eylül University having a GPA of 3.00 and having met the other requirements of the Dokuz Eylül University Minor Programs Directives, can apply to the Entrepreneurship Minor Program. Students are required to have taken the proposed courses within the minor education plan and should have completed the minor courses with a minimum of 2.5 average success grade to be able to achieve a Entrepreneurship Minor Certificate.

OPEN TO STUDENTS FROM

  • DEU Department of International Business and Trade
  • DEU Department of Tourism Management
COMPULSORY  MINOR COURSES (2 Courses should be taken)
COURSE CODE COURSE TITLE
MNO 4222 Organizational Change and Development
MNO 4235 Entrepreneurship and Business Planning (PRE: MNO 1001)
MINOR ELECTIVES (4 Courses should be selected)
COURSE CODE COURSE TITLE
FIN 4237 Entrepreneurial Finance (PRE: FIN 2002)
MNO 4237 Business Ethics
MNO 4240 Industrial Relations and Collective Bargaining
MNO 4242 Innovation Management
MNO 4244 Understanding Organizations, People and Society
MRK 4220 Product and Brand Management (PRE: MRK 2001)
MRK 4231 Stakeholder Relationship Management (PRE: MRK 2001)
MRK 4233 Digital Marketing (PRE: MRK 2001)
QMT 4242 E-Business
QMT 4244 Project Management
Click for course syllabus and credits

MINOR IN GENERAL BUSINESS

The Minor Program in General Business will give students a chance to learn about the fundamentals of Business and help them develop an understanding of the functioning of organizations and managerial thinking. Students that complete the six course program will have become familiar with managerial issues and be better prepared for their future careers.

Students registered in Department of Economics or Department of International Relations, Faculty of Business, Dokuz Eylül University having a GPA of 3.00 and having met the other requirements of the Dokuz Eylül University Minor Programs Directives, can apply to the General Business Minor Program. Students are required to have taken the proposed courses within the minor education plan and should have completed the minor courses with a minimum of 2.5 average success grade to be able to achieve a General Business Minor Certificate.

OPEN TO STUDENTS FROM

  • DEU Department of Economics
  • DEU Department of International Relations

 

COMPULSORY MINOR COURSES (2 Courses should be taken)
COURSE CODE COURSE TITLE
MNO 1001 Principles of Business Administration
ACC 2001 Financial Accounting
MINOR ELECTIVES (4 Courses should be selected)
COURSE CODE COURSE TITLE
FIN 2002 Business Finance (PRE: ACC 2001)
LAW 3001 Business Law (PRE: FBA 1801)
MNO 1002 Organization and Management
MNO 2001 Managing Individuals at Work
MNO 2002 Human Resource Management
MRK 2001 Principles of Marketing
PRD 2001 Introduction to Production and Operations Management
Click for course syllabus and credits

MINOR IN HUMAN RESOURCE MANAGEMENT

Human Resource Management (HRM) minor is offered to provide students with the ability to market themselves as knowledgeable managers in preparation for management roles. A minor in HRM can greatly help students majoring in professional fields such as Psychology, Sociology, Education, and Engineering. The expertise learned will benefit students by allowing them to acquire the supervisory skills needed to effectively manage employees. A HRM minor will broaden career opportunities for non-business administration students in businesses and not-for-profit organizations, in service companies, and in organization companies operating both in national and international scale. The curriculum covers human resource management, international human resource management, understanding corporate culture, development of a learning organization, compensation and benefits, training design and delivery, employment law, and interview techniques, cross-cultural comparisons of management styles and business ethics.

Students registered in Department of Tourism Management and Department of International Business and Trade, Faculty of Business, Dokuz Eylül University having a GPA of 3.00 and having met the other requirements of the Dokuz Eylül University Minor Programs Directives, can apply to the HRM Minor Program.Students are required to have taken the proposed courses within the minor education plan and should have completed the minor courses with a minimum of 2.5 average success grade to be able to achieve a Human Resource Minor Certificate.

OPEN TO STUDENTS FROM

  • DEU Department of International Business and Trade
  • DEU Department of Tourism Management
COMPULSORY MINOR COURSES (3 Courses should be taken)
COURSE CODE COURSE TITLE
MNO 2002 Human Resource Management
MNO 4211 Human Resource Planning
MNO 4213 or
MNO 4220 or
MNO 4231
Recruitment, Selection and Placement
Training & Development, Performance & Career Management
Compensation & Benefits Management (PRE :MNO 4211)
At least one of these last three courses must be taken as a compulsory minor course
MINOR ELECTIVES (4 Courses should be selected)
COURSE CODE COURSE TITLE
IBS 3186 International Human Resource Management
MNO 4213 Recruitment, Selection and Placement
MNO 4215 Conflict Management and Negotiation
MNO 4220 Training & Development, Performance & Career Management
MNO 4222 Organizational Change and Development
MNO 4224 Comparative Management Culture
MNO 4231 Compensation & Benefits Management (PRE: MNO 4211)
MNO 4233 Turkey and Business Environment
MNO 4237 Business Ethics
MNO 4240 Industrial Relations and Collective Bargaining
MNO 4244 Understanding Organizations, People and Society
MNO 4246 Managerial Skills Laboratory
QMT 4224 Decision Theory
Click for course syllabus and credits

 

MINOR IN MANAGEMENT INFORMATION SYSTEMS

Management Information Systems (MIS) minor aims at providing a broad overview of computer based information systems, with special emphasis on business applications, decision support systems and managerial control, i.e., cost and accounting information systems, human resources information systems, data storage and security, business systems networking, report preparation, operational management of facilities and equipment, and management information systems policy and planning.

MIS is important to organizations on management level where it is used to maintain and develop new ways to manage tremendous amounts of data and to support executives in making decisions. MIS is one of the essential parts of collaborative commerce, e-business, and e-government to conduct the all internal and external activities electronically.The MIS minor is of interest to students who wish to develop himself/herself in business-oriented information analysis, data processing, and modeling decision support systems. MIS minor program is open for the department of economics, tourism management, international business and trade, international relations in DEU Faculty of Business.

Students registered in Department of International Business and Trade, Faculty of Business, Dokuz Eylül University having a GPA of 3.00 and having met the other requirements of the Dokuz Eylül University Minor Programs Directives, can apply to the Management Information Systems Minor Program. Students are required to have taken the proposed courses within the minor education plan and should have completed the minor courses with a minimum of 2.5 average success grade to be able to achieve a MIS Minor Certificate.

OPEN TO STUDENTS FROM

  • DEU Department of International Business and Trade
COMPULSORY MINOR COURSES (3 Courses should be taken)
COURSE CODE COURSE TITLE
QMT 2002 Management Information Systems
QMT 4111 Systems Analysis and Design
QMT 4242 E-Business
MINOR ELECTIVES (5 Courses should be selected)
COURSE CODE COURSE TITLE
LAW 4231 Information Technologies Law (PRE: LAW 3001)
MNO 4237 Business Ethics
QMT 4211 Operations Research
QMT 4213 Computer Applications in Business
QMT 4220 Intelligent Systems
QMT 4222 Object-Oriented Analysis and Design
QMT 4224 Decision Theory
QMT 4231 Information Security Management System in Business
QMT 4233 Web Technologies and Business Systems
QMT 4235 Technology Management
QMT 4240 Current Topics in Management Information Systems
Click for course syllabus and credits

MINOR IN MARKETING

Marketing minor is offered to provide students with an understanding of basic marketing concepts and framework in a business environment. The courses under the marketing minor are designed to make students acquainted with the societal and economic roles of marketing, the role of marketing managers, marketing mix strategies from both a marketer and a consumer perspective. Marketing minor presents an opportunity for students to complement their major with a marketer perspective and strengthen their competencies and skills for career opportunities. Marketing minor will broaden career opportunities for non-business administration students in businesses and not-for-profit organizations, market research companies, marketing agencies operating in local and global arena.

Students registered in Department of Tourism Management, Faculty of Business, Dokuz Eylül University having a GPA of 3.00 and having met the other requirements of the Dokuz Eylül University Minor Programs Directives, can apply to the Marketing Minor Program.Students are required to have taken the proposed courses within the minor education plan and should have completed the minor courses with a minimum of 2.5 average success grade to be able to achieve a Marketing Minor Certificate.

 

OPEN TO STUDENTS FROM

  • DEU Department of Tourism Management
COMPULSORY MINOR COURSES (2 Courses should be taken)
COURSE CODE COURSE TITLE
MRK 4111 Consumer Behavior (PRE: MRK 2001)
MRK 4120 Business-to-Business Markets (PRE: MRK 2001)
MINOR ELECTIVES (4 Courses should be selected)
COURSE CODE COURSE TITLE
LAW 4220 Contracts Law (PRE: LAW 3001)
LAW 4222 Competition Law (PRE: LAW 3001)
MRK 4211 Services Marketing (PRE: MRK 2001)
MRK 4231 Stakeholder Relationship Management (PRE: MRK 2001)
MRK 4233 Digital Marketing (PRE: MRK 2001)
MRK 4242 Marketing Decision Making (PRE: MRK 2001)
MRK 4246 Sales and Sales Promotion Management (PRE: MRK 2001)
Click for course syllabus and credits

DOUBLE MAJOR IN BUSINESS ADMINISTRATION

CURRICULLUM

COURSE CODE COURSE TITLE
MNO 1001 Principles of Business Administration
MNO 1002 Organization and  Management
ACC 2001 Financial Accounting
MNO 2001 Managing Individuals at Work
MRK 2001 Principles of Marketing
QMT 2001 Management Science
FIN 2001 Financial System and Environment
ACC 2002 Intermediate Accounting    (PRE: ACC 2001)
FIN 2002 Business Finance (PRE: ACC 2001)
MRK 2002 Marketing Applications   (PRE: MRK 2001)
MNO 2002 Human Resource Management
PRD 2001 Introduction to Production and Operations Management
QMT 2002 Management Information Systems
ACC 3001 Cost and Managerial Accounting (PRE: ACC 2001)
FIN 3001 Managerial Finance (PRE: FIN 2002)
LAW 3001 Business Law   (PRE: FBA 1801)
LAW 3002 Labor Law (PRE: FBA 1801)
MRK 3001 Marketing Strategies(PRE: MRK 2001)
MNO 4001 Strategy and Policy
Departmental Elective (1)
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