Following our application for the AACSB in 2018, the Faculty has shifted from performing disparate activities to implementing a strategic, measurement-based framework. This evolution was driven by the identification of a critical gap: the lack of a defined aspiration statement, focus areas and a systematic procedure to evaluate societal impact.

The Faculty of Business began by considering its vision, mission, and core values, which encompass activities promoting sustainable development goals and creating value for stakeholders, including students, alumni, and NGOs through collaboration.

Feedback was gathered from all stakeholders using a wide variety of data collection tools, ranging from search conferences to surveys and focus group meetings. Following the call conference, subsequent consultation meetings, and a comprehensive review of national and regional data, together with an assessment of the Faculty of Business (FoB)’s institutional capacity and strategic positioning, SDG 5 (Gender Equality) and SDG 10 (Reduced Inequalities) have been formally designated as the Faculty’s priority focus areas.